We carefully study the history of your brand, evaluate sales levels in different time periods, compare the effectiveness of previous advertising campaigns and analyze existing slogans, creatives, commercials, etc. Brand analysis will help you understand what state the company is in, where it is moving and what is needed change in advertising promotion to achieve better results.

We determine the core of your target audience, draw up a psychographic portrait of the consumer, identify the needs of potential buyers and analyze the level of brand loyalty. Using in-depth interviews and opinion polls, we find out the reasons why people purchase a particular product or use a particular service. We will also find out which brand characteristics attract consumers and which ones repel them. Analysis of your target audience will allow you to find out your potential customers, their needs and give them the product and advertising that they want.

We pay special attention to our customers’ competitors: we evaluate the marketing performance of leading market players and check the media costs of competing companies. Competitor analysis allows you to identify open niches in the market and find the best ways to promote your brand.